Our Story
C.E.O. and founder
Founded in 2017, the journey to create Cerebria began with a realization that across the medical landscape, critical expertise is often "locked" inside vast libraries of video and text that few have the time to truly master.
My path in this field spans over 15 years, rooted in a deep-seated passion for how professionals learn and perform under pressure.
The spark for Cerebria's mission came during my time at Imperial College, where I invented IFR (Instantaneous Flow Reserve). That technology—later acquired by Philips—taught me that the right data, delivered at the right moment, can fundamentally change outcomes. I saw firsthand that whether you are a physician in the OR, a field service engineer maintaining complex hardware, or a representative supporting a case, performance is only as good as the information you can recall and apply.
Unlocking the Power of Data
Today, Cerebria is an AI Company dedicated to solving the "Retention Challenge." We’ve moved past static manuals to create Cerebria Brain. Rather than hosting content, we tap into an organisation’s existing video and text libraries, utilizing state-of-the-art AI to build fully immersive simulators and interactive environments.
This allows users—from university students to veteran experts—to "interrogate" their own data in real-time, turning passive resources into active mastery.
Our organisation was built on the belief that thoughtful innovation can create decisive impact. We are driven by the conviction that when we empower people with smarter, frictionless tools, we aren't just improving training—we are ensuring that the world’s most advanced medical technology is matched by the world’s most prepared experts.
At our core, we believe in the power of human potential. Our mission is to help our clients not just meet their goals, but exceed them through innovative solutions that work.
Our Team
Prior to founding Cerebria, Justin was an Interventional Cardiologist and senior academic at Imperial College London. During his time at Imperial College he developed mathematical algorithms for the detection of coronary artery disease (iFR) using pressure wire based technology which was acquired by Philips.
After completing a PhD in artificial intelligence applied to medical innovations at Imperial College, James co-founded Cerebria AI.
He is an expert in machine learning and neural networks, with a focus on applying these technologies to solve complex medical problems.
Ferg is a seasoned team builder, innovator, and technical architect. His background in the aerospace, automotive and medical device industries has helped him in leading multiple systems and software engineering teams in the development of over a dozen medical devices from conception to market launch.
With 18 years of experience in the medical device industry, she brings deep expertise across regulatory affairs, manufacturing, new product development, and project management.
With more than 25 years of experience, Elisa has worked with regulatory agencies all around the world to ensure that medical products and devices are developed according to the highest possible standards.
After graduating from the University of Cape Town, Dylan has worked to solve artificial intelligence challenges for medical device companies from around the world.
Education is a lifelong passion for Salome, who has spent 30 years empowering thousands of healthcare professionals. She has been at the forefront of developing next-generation tools throughout her career.
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Elevating the people who elevate your purpose.
